CORPORATE IMAGE
The creation of a corporate image is the thinking process through which the image reflecting the character of the company is developed. A strong corporate image adjusts to new times and to new needs. From the very beginning, it must be impregnated with the same spirit of strength and change of the company, and it must grow as the company develops. The image must clothe past, present and future and take into account the way in which society will perceive the company (institution) and its activity.